Industries
Co-op advertising support across fifteen dealer networks.
Each page explains how programs typically work in that channel, what manufacturers need and how dealers can use existing funds.
- For manufacturers
- Program design, participation and verification
- For dealers
- Each page has a dealer section
- Markets
- United States and Canada

Water treatment and filtration
Softener, filtration and treatment brands supporting authorized dealer and installer networks.
Authorized dealers · installer-dealers
Fireplaces, stoves and hearth
Fireplace, stove and hearth brands supporting specialty retailers and installer-dealers.
Hearth retailers · installer-dealers
Cabinetry
Cabinet brands supporting kitchen and bath showrooms, dealers and design partners.
Showrooms · cabinet dealers · designers
Agricultural implements and attachments
Implement and attachment brands supporting multi-line agricultural equipment dealers.
Multi-line equipment dealers
Commercial roofing systems
Roofing system brands supporting authorized commercial contractors and applicators.
Authorized contractors · applicators
Snowplows, spreaders and snow equipment
Snow equipment brands supporting distributors, dealers and subdealers.
Distributors · dealers · subdealers
Independent jewelry and watches
Jewelry and watch brands supporting independent jewelers and authorized retailers.
Independent jewelers · authorized retailers
Retail mobility equipment and lift chairs
Mobility equipment and lift chair brands supporting authorized retail dealers.
Retail dealers · home medical equipment retailers
Garden centers and lawn and garden products
Lawn and garden brands supporting independent garden centers and hardware retailers.
Garden centers · nurseries · hardware retailers
Docks, boat lifts and waterfront equipment
Dock, boat lift and waterfront brands supporting authorized dealers and installers.
Authorized dealers · installer-dealers
Windows and exterior doors
Window and door brands supporting dealers, replacement contractors and installers.
Dealers · contractors · installers
Pool equipment, water care and heating
Pool equipment, water care and heating brands supporting dealers and service partners.
Pool retailers · equipment dealers · service partners
Hot tubs and spas
Hot tub and spa brands supporting authorized showroom dealers.
Spa dealers · showroom retailers
Utility and cargo trailers
Trailer brands supporting independent and multi-line trailer dealers.
Independent dealers · multi-line dealerships
Industrial lifting and service-crane equipment
Overhead lifting and service crane brands supporting industrial distributors and dealers.
Industrial distributors · equipment dealersNot listed?
Our approach works in any network with manufacturer advertising funds.
If your products sell through dealers, retailers, contractors, installers or distributors, the same principles apply. Tell us about your network.
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Let’s look at your program together.
Tell us where your program stands today. We’ll follow up to schedule a conversation about program design, dealer participation, compliance or claims support.