Co-op advertising programs for manufacturers and their dealer networks · United States and Canada Dealer support (877) 936-COOP

Industry · Cabinetry

Help cabinetry dealers put your co-op program to work

Connect manufacturer marketing support with showroom participation, suitable digital campaigns and evidence organized for each brand’s requirements.

Built for
Cabinet manufacturers and distributors
Local partners
Kitchen and bath showrooms, cabinet dealers and participating designers
Markets
United States and Canada, evaluated program by program

For manufacturers

What makes this network’s program work.

Most showrooms present several cabinet lines alongside design services. Programs work when the showroom knows how to feature your brand, and you can see what share of the advertising was yours.

01

Make showroom participation practical

Explain the program, distribute current assets and guide local partners into campaigns that fit how showrooms actually sell.

02

Address multi-brand showroom advertising

Review featured brands, product imagery, destinations and any required allocation of ad space or costs.

03

Expand digital support intentionally

Help you decide which advertising and website activities your program will cover, and what proof each one requires.

Ways to engage

Choose the support you need.

Cabinetry engagements often pair program design with showroom onboarding, because allocation rules only work when showrooms understand them before they build a campaign.

Compliance review is available even when another agency executes the advertising. Want an approved agency under your own brand? White-label option

Illustrative example

Two cabinet lines and a design service

A kitchen showroom’s campaign features two cabinet lines and its own design service.

This scenario is illustrative. It uses generic roles and records, not a client outcome or a statement of any program’s rules.

Evidence review · Two cabinet lines and a design serviceIllustrative example
ChannelDisplay and social
PartnerKitchen and bath showroom
StagePre-submission worksheet
Checks
RequirementBrand A creative share
Supporting recordApproved creative showing both lines
Allocate
RequirementDestination features the program brand
Supporting recordLanding page capture
Matches
RequirementDesign service costs
Supporting recordAgency invoice line items
Evaluate separately
Next actionSeparate creative, destination and attributable costs for evaluation under each program. The whole invoice is not assumed to be claimable against either brand.

For dealers

Using your existing co-op funds

Showrooms can usually draw on more than one cabinet program, each with its own rules. We help plan campaigns that respect each brand’s requirements, organize the records by brand and prepare each submission for the right recipient.

BoundaryAssistance ends at submission to the correct program recipient. Approval and payment remain with the program owner.

Request dealer support

01Confirm current program requirementsIncluded
02Plan suitable campaignsIncluded
03Prepare approval, delivery and cost evidenceIncluded
04Submit to the correct recipientIncluded
05Program review and paymentProgram owner

Case study

Case study · Cabinetry

Clarifying multi-brand showroom rules

A cabinet manufacturer saw frequent claim corrections from multi-line showrooms. A clear allocation worksheet and showroom briefings reduced back-and-forth on both sides.

claim corrections requested
−58%
showrooms onboarded
140
allocation worksheet
1 page

FAQ

Questions about cabinetry programs

Can a showroom promote several cabinet brands?

Often, but each manufacturer’s requirements and attribution rules apply. We review them before execution or submission rather than after.

Can a program include website or search advertising?

Manufacturers decide. We help design eligibility for those activities; dealers must use the activities their current program approves.

Can you provide reporting without running our showroom campaigns?

Yes. Independent compliance review and reporting are available alongside any agency or in-house team.

Published program examples

For reference

Examples of published programs, reviewed October 2026. These establish that programs exist, not universal digital or Canadian reimbursement terms.

Related

Services

Related industries

Consultation request

Talk with us about your program

Program design, dealer participation or claim assistance for cabinetry. We’ll follow up to schedule.

01

You send a short requestFive required fields. No account access, claim documents or credentials needed.

02

We reply to scheduleScheduling is handled personally, usually within one business day.

03

We talk through your programA focused conversation about where your program stands and what would help.

Or call (877) 936-COOP

Industry Cabinetry
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Review mode: sample proof is outlined