Service 02
Turn available co-op funds into dealer activity.
Outreach, education, onboarding and activation for your dealer or distributor network, so the program you fund becomes advertising for your products.
- Best for
- Manufacturers whose dealers underuse an existing allowance
- Works with
- Your channel team and distributor partners
- Measured by
- Dealers activated and submissions completed
What’s included
The work, in detail.
Network segmentation
Prioritize dealers by territory, potential and current participation.
Outreach
Direct, personal contact explaining the program and how to use it.
Education
Short briefings on rules, approvals and evidence, live or recorded.
Onboarding
Help each dealer set up the first eligible campaign.
Activation support
Campaign suggestions, assets and timing aligned to your calendar.
Participation reporting
Who is active, who is stalled and why.
How it works
Four steps.
Segment
Prioritize the network.
Reach out
Explain the program personally.
Onboard
Set up first campaigns.
Report
Track participation and blockers.
What you receive
Deliverables
- Prioritized dealer list
- Outreach and briefing materials
- Onboarding support for priority dealers
- Participation reporting
Related industries
FAQ
Questions we hear
Do you contact our dealers directly?
With your approval, yes. We agree on messaging, contacts and timing with your channel team first.
Can you work through our distributors?
Yes. In tiered networks we can brief distributors and support their subdealers.
What if dealers want you to run their campaigns?
That is available through digital marketing execution, or through a white-label agency model.
Other services
- 01
Co-op program development
Design or refine digital activity rules, creative requirements, evidence standards and dealer-facing instructions.
- 03
Digital marketing execution
Campaign planning and execution, with every channel evaluated against the applicable program.
- 04
Compliance verification and reporting
Available independentlyReview advertising evidence against program requirements, flag exceptions and report execution.
- 05
Claim submission assistance
Ends at submissionRequirements review, document preparation and help submitting to the correct manufacturer or distributor.
Book a consultation
Let’s look at your program together.
Tell us where your program stands today. We’ll follow up to schedule a conversation about program design, dealer participation, compliance or claims support.