Industry · Industrial lifting and service-crane equipment
Help distributors and dealers promote overhead lifting systems and service cranes with clear participation requirements and documented advertising.
For manufacturers
Lifting equipment is a considered B2B purchase sold through regional distributors. Promotion leans on technical content, email and trade events, and each activity needs its own record.
Identify eligible products, partner responsibilities, approval contacts and activity records, accommodating regional B2B selling.
Product campaigns, distributor email and trade events where permitted, built on your technical product information.
Connect assets, placements, invoices and evidence to the right brand and campaign, including review alongside an existing marketing team.
Ways to engage
Lifting equipment engagements cover both overhead systems and truck-mounted service cranes, and often start with a first distributor program.
Rules, eligibility, approvals and evidence.
02Education, onboarding and activation.
03Campaigns built to each program.
04Evidence review and exceptions.
Compliance review is available even when another agency executes the advertising. Want an approved agency under your own brand? White-label option
Illustrative example
A distributor promotes a workstation crane through an email campaign and a regional trade event.
This scenario is illustrative. It uses generic roles and records, not a client outcome or a statement of any program’s rules.
For dealers
Industrial distributors and dealers can use manufacturer funds for product campaigns, email and events where permitted. We help plan suitable activity, keep records by activity and brand and prepare the submission.
Case study · Industrial lifting and service-crane equipment
A lifting equipment manufacturer relied on informal distributor marketing support. A written program with activity-level evidence rules gave both sides clarity.
FAQ
Yes. We cover program rules, partner instructions, participation and evidence requirements.
Attribution and eligibility are evaluated against each applicable program.
They can. We define requirements and approval paths by activity.
Published program examples
Examples of published programs, reviewed October 2026. These establish real programs, not industry-wide spending or equivalent Canadian terms.
Related
Services
Related industries
Consultation request
Program design, dealer participation or claim assistance for industrial lifting and service-crane equipment. We’ll follow up to schedule.
You send a short requestFive required fields. No account access, claim documents or credentials needed.
We reply to scheduleScheduling is handled personally, usually within one business day.
We talk through your programA focused conversation about where your program stands and what would help.
Or call (877) 936-COOP