Industry · Agricultural implements and attachments

Co-op advertising support for implement and attachment manufacturers

Help multi-line equipment dealers promote your products with clear program rules, useful campaigns and documentation tied to the advertising that ran.

Book a consultation For dealers

Built for: Independent implement and attachment manufacturers and distributors
Local partners: Multi-line agricultural equipment dealers
Markets: United States and Canada, evaluated program by program

For manufacturers

What makes this network’s program work.

Your products usually share a dealer’s marketing with larger equipment lines. Programs work when dealers know exactly which lines qualify and the evidence ties back to your brand.

Equip multi-line dealers to participate

Communicate eligible product lines, current assets and local campaign responsibilities in a form busy dealers can act on.

Plan around the relevant selling window

Coordinate product pushes and dealer territory without assuming one crop calendar fits every region.

Capture search and brand evidence

Show why keywords, geography, landing pages, product imagery and cost allocation may matter for a submission.

Ways to engage

Choose the support you need.

Implement engagements are scoped independently of any tractor platform. Program development and dealer support work for a single attachment line as well as a full implement range.

Program development

Rules, eligibility, approvals and evidence.

Dealer outreach

Education, onboarding and activation.

Digital execution

Campaigns built to each program.

Compliance and reporting

Evidence review and exceptions.

Compliance review is available even when another agency executes the advertising. Want an approved agency under your own brand? White-label option

Illustrative example

Attachment ads inside a mixed search account

A dealer’s search campaign groups a manufacturer’s attachment ads with other equipment lines.

This scenario is illustrative. It uses generic roles and records, not a client outcome or a statement of any program’s rules.

Evidence review · Attachment ads inside a mixed search accountIllustrative example

ChannelPaid search

PartnerMulti-line dealer

StageEvidence checklist

Checks

RequirementKeywords reference the program brand

Supporting recordKeyword report for the attachment ad group

Matches

RequirementGeography within dealer territory

Supporting recordCampaign location settings

Matches

RequirementPaid cost by brand

Supporting recordAccount-level invoice only

Missing brand-level record

Next actionRequest brand-level cost records or restructure the campaign. Compliance is not declared from the account total.

For dealers

Using your existing co-op funds

Multi-line dealers juggle several programs at once. We help you plan campaigns for each eligible line, separate the records by brand and prepare submissions that reflect what each program allows.

BoundaryAssistance ends at submission to the correct program recipient. Approval and payment remain with the program owner.

Request dealer support

01Confirm current program requirementsIncluded

02Plan suitable campaignsIncluded

03Prepare approval, delivery and cost evidenceIncluded

04Submit to the correct recipientIncluded

05Program review and paymentProgram owner

Case study

Case study · Agricultural implements and attachments

Brand-level evidence for a mixed dealer network

An attachment manufacturer’s dealers ran search inside large mixed accounts. A brand-level campaign template and evidence checklist made submissions reviewable.

dealers on the template: 47
claims with brand-level costs: 92%
to first compliant season: 4 wks

FAQ

Questions about agricultural implements and attachments programs

Can you support an implement brand outside a tractor platform?

Yes. Program development and dealer support can be scoped independently for implement and attachment manufacturers.

What evidence might paid search require?

The actual policy controls. Keywords, geography, destination, costs and creative records are common requirements, and we help collect them as the campaign runs.

Can multi-line advertising be allocated between brands?

Only where the applicable programs permit it and the evidence supports the allocation.

Published program examples

For reference

Examples of published programs, reviewed October 2026. Program-specific requirements apply; US rates or eligibility do not carry over to Canada without confirmation.

Unverferth co-op guidelinesPublished co-op guidelines Land Pride media guidePublished media overview (PDF)

Services

Related industries

Consultation request

Talk with us about your program

Program design, dealer participation or claim assistance for agricultural implements and attachments. We’ll follow up to schedule.

You send a short requestFive required fields. No account access, claim documents or credentials needed.

We reply to scheduleScheduling is handled personally, usually within one business day.

We talk through your programA focused conversation about where your program stands and what would help.

Or call (877) 936-COOP

Industry Agricultural implements and attachments

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