Co-op advertising programs for manufacturers and their dealer networks · United States and Canada Dealer support (877) 936-COOP

Industry · Hot tubs and spas

Help your spa dealers put co-op advertising into action

Support showroom promotions, local digital campaigns and dealer participation with a process that connects program requirements to advertising evidence.

Book a consultation For dealers
Built for
Hot tub and spa manufacturers
Local partners
Authorized spa dealers, showroom retailers and distributors
Markets
United States and Canada, evaluated program by program

For manufacturers

What makes this network’s program work.

Spas sell in the showroom. Dealers promote models, events and offers, and they customize brand creative. Programs work when customization and event rules are clear up front.

01

Turn program availability into participation

Outreach, onboarding and planning so dealers understand how to use the program, not just that it exists.

02

Align local promotions with the brand

Review featured models, current imagery, approved offer wording and dealer customization.

03

Document digital and showroom activity

Distinguish campaign creative, delivery records, invoices and any event evidence the program requires.

Ways to engage

Choose the support you need.

Spa engagements often focus on showroom events and model promotions, pairing participation support with clear rules for how dealers customize brand creative.

01

Program development

Rules, eligibility, approvals and evidence.

02

Dealer outreach

Education, onboarding and activation.

03

Digital execution

Campaigns built to each program.

04

Compliance and reporting

Evidence review and exceptions.

Compliance review is available even when another agency executes the advertising. Want an approved agency under your own brand? White-label option

Illustrative example

A showroom open house

A dealer runs a showroom open-house campaign featuring one manufacturer’s models.

This scenario is illustrative. It uses generic roles and records, not a client outcome or a statement of any program’s rules.

Evidence review · A showroom open houseIllustrative example
ActivityDigital ads and event
PartnerSpa showroom dealer
StagePre-submission check
Checks
RequirementAd creative approved
Supporting recordApproval record
Verified
RequirementAd delivery
Supporting recordPlatform delivery report
Matches
RequirementEvent expenses
Supporting recordEvent invoices
Check activity rules
Next actionCheck event expenses against the program’s activity rules. Approval of the ad alone does not establish that every event expense qualifies.

For dealers

Using your existing co-op funds

Spa dealers can use manufacturer programs for showroom promotions and local campaigns. We help you plan within the rules on customization and events, keep ad and event records separate and prepare the submission.

BoundaryAssistance ends at submission to the correct program recipient. Approval and payment remain with the program owner.

Request dealer support

01Confirm current program requirementsIncluded
02Plan suitable campaignsIncluded
03Prepare approval, delivery and cost evidenceIncluded
04Submit to the correct recipientIncluded
05Program review and paymentProgram owner

Case study

Case study · Hot tubs and spas

Event rules for a showroom network

A spa manufacturer’s dealers ran frequent open houses with unclear eligibility. Event guidance and pre-approval cut disputes and raised participation.

dealers running co-op events
+41%
event-expense disputes
−70%
pre-approval target
48 hrs

FAQ

Questions about hot tubs and spas programs

Can co-op support a showroom event?

Check the program’s activity rules and any advance-approval requirements; we help confirm before you commit spend.

How much can dealers customize supplied creative?

The current policy and any required review determine permitted changes.

Can your service work with our existing spa marketing agency?

Yes. Independent compliance review and reporting can accompany its execution.

Published program examples

For reference

Examples of published program activity, reviewed October 2026. These are not a verified 2026 rate card or country-specific policy.

Bullfrog co-op programPublished program articleBullfrog dealer supportPublished dealer-support article

Related

Services

Dealer participationCompliance verification and reportingClaim submission assistanceFor manufacturersFor dealers

Related industries

Pool equipment, water care and heatingDocks, boat lifts and waterfront equipment

Consultation request

Talk with us about your program

Program design, dealer participation or claim assistance for hot tubs and spas. We’ll follow up to schedule.

01

You send a short requestFive required fields. No account access, claim documents or credentials needed.

02

We reply to scheduleScheduling is handled personally, usually within one business day.

03

We talk through your programA focused conversation about where your program stands and what would help.

Or call (877) 936-COOP

Industry Hot tubs and spas
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