Industry · Docks, boat lifts and waterfront equipment
Help dealers promote waterfront products with clear program requirements, seasonal campaign support and organized advertising evidence.
For manufacturers
Waterfront dealers are often installers with limited capacity and a short season. Many programs began with physical materials, and digital needs its own rules.
Review rules, communication and suitable digital eligibility where you choose to offer it.
Align products and local campaigns with each dealer’s selling and installation capacity.
Distinguish digital campaigns from show materials or merchandising, and define the evidence for each.
Ways to engage
Waterfront engagements often begin with program expansion: deciding whether and how digital advertising joins an allowance built for physical materials.
Rules, eligibility, approvals and evidence.
02Education, onboarding and activation.
03Campaigns built to each program.
04Evidence review and exceptions.
Compliance review is available even when another agency executes the advertising. Want an approved agency under your own brand? White-label option
Illustrative example
A manufacturer considers adding paid search to a program that previously supported only physical marketing materials.
This scenario is illustrative. It uses generic roles and records, not a client outcome or a statement of any program’s rules.
For dealers
Dock and lift dealers often do the installing as well as the selling. We help you plan campaigns that match your capacity and territory, keep records for each approved activity and prepare the submission.
Case study · Docks, boat lifts and waterfront equipment
A boat lift manufacturer wanted dealers online without rewriting the whole program. A digital addendum with its own evidence rules launched in one season.
FAQ
Yes. Program design defines suitable digital activities, approvals and evidence before dealers start spending.
The program owner decides. We treat each activity’s approval and records separately.
Confirm each country’s current policy rather than assuming they are the same.
Published program examples
Examples of published programs, reviewed October 2026. The 2023 brochure is historical and primarily supports physical materials; confirm current digital eligibility.
Related
Services
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Consultation request
Program design, dealer participation or claim assistance for docks, boat lifts and waterfront equipment. We’ll follow up to schedule.
You send a short requestFive required fields. No account access, claim documents or credentials needed.
We reply to scheduleScheduling is handled personally, usually within one business day.
We talk through your programA focused conversation about where your program stands and what would help.
Or call (877) 936-COOP