Co-op advertising programs for manufacturers and their dealer networks · United States and Canada Dealer support (877) 936-COOP

Industry · Utility and cargo trailers

Co-op advertising support for trailer manufacturers

Help utility and cargo trailer dealers promote your brand locally and organize the advertising evidence needed for submission.

Book a consultation For dealers
Built for
Trailer manufacturers and regional OEMs
Local partners
Independent dealers, distributors and multi-line dealerships
Note
Utility and cargo trailers, not RVs or automotive

For manufacturers

What makes this network’s program work.

Trailer dealers often stock several brands on one lot and list inventory online daily. Programs work when exclusivity, mixed inventory and listing rules are spelled out.

01

Design rules for multi-line dealerships

Clarify brand exclusivity, mixed inventory, eligible placements and dealer-created promotions.

02

Coordinate dealer campaigns

Search, social, product destinations and events where permitted, distinguishing paid campaigns from routine inventory listings.

03

Prepare evidence by brand and activity

Organize creative, identifiers, invoices, reports and approvals from the start.

Ways to engage

Choose the support you need.

Trailer engagements suit smaller manufacturers building a first program as well as established brands tightening rules for multi-line dealers.

01

Program development

Rules, eligibility, approvals and evidence.

02

Dealer outreach

Education, onboarding and activation.

03

Digital execution

Campaigns built to each program.

04

Compliance and reporting

Evidence review and exceptions.

Compliance review is available even when another agency executes the advertising. Want an approved agency under your own brand? White-label option

Illustrative example

Two trailer brands, one dealer

A dealer promotes trailers from two manufacturers in the same month.

This scenario is illustrative. It uses generic roles and records, not a client outcome or a statement of any program’s rules.

Evidence review · Two trailer brands, one dealerIllustrative example
ChannelSearch and social
PartnerMulti-line dealer
StageCampaign structure review
Checks
RequirementSeparate campaign for program brand
Supporting recordCampaign structure export
Separated
RequirementMixed-brand social post
Supporting recordCombined creative
Program may not allow
RequirementInventory listings
Supporting recordListing site invoice
Policy decides
Next actionKeep separate campaigns or supported attribution for evaluation. Mixed-brand advertising may need a different approach; not every program allows it.

For dealers

Using your existing co-op funds

Trailer dealers can use manufacturer programs for suitable local advertising. We help structure campaigns by brand, separate paid campaigns from routine listings and prepare submissions with the records each program asks for.

BoundaryAssistance ends at submission to the correct program recipient. Approval and payment remain with the program owner.

Request dealer support

01Confirm current program requirementsIncluded
02Plan suitable campaignsIncluded
03Prepare approval, delivery and cost evidenceIncluded
04Submit to the correct recipientIncluded
05Program review and paymentProgram owner

Case study

Case study · Utility and cargo trailers

A first program for a regional trailer OEM

A regional trailer manufacturer had no co-op program. A lean first program with clear multi-line rules launched with a pilot dealer group.

from design to launch
12 wks
pilot dealers
35
evidence checklist
1

FAQ

Questions about utility and cargo trailers programs

Can a dealer advertise multiple trailer brands together?

Review each program before planning mixed-brand activity; some require separate campaigns.

Are inventory listings treated like paid campaigns?

The policy determines eligibility. A listing does not qualify simply because it is online.

Can we retain existing dealer sites and agencies?

Yes. We scope execution support or independent review around your current setup.

Published program examples

For reference

Examples of published programs, reviewed October 2026. Confirm current terms and Canadian applicability; the Liberty example is dated 2025.

Liberty Trailers 2025 co-op policyPublished March 2025 policy (PDF)Wells Cargo dealer programPublished dealer program

Related

Services

Co-op program developmentDigital marketing executionClaim submission assistanceFor manufacturersFor dealers

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Consultation request

Talk with us about your program

Program design, dealer participation or claim assistance for utility and cargo trailers. We’ll follow up to schedule.

01

You send a short requestFive required fields. No account access, claim documents or credentials needed.

02

We reply to scheduleScheduling is handled personally, usually within one business day.

03

We talk through your programA focused conversation about where your program stands and what would help.

Or call (877) 936-COOP

Industry Utility and cargo trailers
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