Co-op advertising programs for manufacturers and their dealer networks · United States and Canada Dealer support (877) 936-COOP

Service 03

Campaigns built to the program’s rules from the start.

We plan and run digital campaigns for dealers and manufacturers, evaluating each channel against the applicable co-op program before anything launches.

Best for
Dealers using manufacturer funds, and manufacturers running campaigns for their network
Channels
Search, social, display, email and others where the program permits
Includes
Evidence collected as the campaign runs

What’s included

The work, in detail.

01

Program-aware planning

Channels, placements and budgets chosen against each program’s eligibility.

02

Creative preparation

Assets prepared to brand, product and wording requirements.

03

Approvals

Submissions for pre-approval where the program requires it.

04

Execution

Campaign setup, management and optimization.

05

Evidence capture

Delivery reports, placement captures and invoices collected as you go.

06

Performance reporting

Results reported separately from compliance findings.

How it works

Four steps.

01

Plan

Channels and budget against the program.

02

Prepare

Creative and approvals.

03

Run

Execution and management.

04

Document

Evidence and reporting.

FAQ

Questions we hear

Will every digital channel qualify?

No. Each program decides which channels, fees and placements it supports. We plan around the actual rules.

Do agency fees qualify for reimbursement?

Some programs exclude service fees. We itemize media and service costs so each can be evaluated.

Can you run campaigns for several brands?

Yes, with campaigns structured so each brand’s activity and costs can be evaluated separately.

Book a consultation

Let’s look at your program together.

Tell us where your program stands today. We’ll follow up to schedule a conversation about program design, dealer participation, compliance or claims support.