Co-op advertising programs for manufacturers and their dealer networks · United States and Canada Dealer support (877) 936-COOP

Service 04

Know what ran, and whether it met the program.

We review advertising evidence against your program’s requirements, identify exceptions and report execution across your network. Available whether or not we run the advertising.

Independent
Available alongside any agency or in-house team
Evidence used
Approvals, creative, delivery reports, placement captures and invoices
Kept separate
Compliance findings and marketing performance

What’s included

The work, in detail.

01

Requirement mapping

Translate program rules into specific, checkable requirements.

02

Evidence review

Check each requirement against the record that supports it.

03

Text and image evaluation

Review copy, logos and imagery, which may be AI-assisted, using the evidence available.

04

Exception reporting

Clear findings: verified, needs review, or not established by the evidence.

05

Network reporting

Participation and execution across dealers and periods.

06

Performance, separately

Campaign results reported apart from compliance.

How it works

Four steps.

01

Map

Rules to checkable requirements.

02

Collect

Approvals, delivery and cost records.

03

Review

Each requirement against its record.

04

Report

Findings and exceptions.

What a finding looks like

Specific about what the evidence shows.

Each finding ties a requirement to a record. Where evidence is incomplete, we say exactly what is not established rather than assuming.

Evidence review · Dynamic display campaignIllustrative example
ChannelProgrammatic display
PartnerAuthorized dealer
StagePost-campaign review
Checks
RequirementApproved logo in all sizes
Supporting recordCreative set, 4 of 6 sizes supplied
Partially verified
RequirementRan within program dates
Supporting recordDelivery report
Matches
RequirementDynamic variants shown
Supporting recordVariant list not supplied
Not established
Next actionRequest the remaining sizes and the variant list. The finding states clearly which delivered versions the review covers.

What you receive

Deliverables

  • Requirement map for your program
  • Evidence review per campaign or claim
  • Exception findings with next actions
  • Network execution reporting

Related industries

FAQ

Questions we hear

Can you review campaigns another agency runs?

Yes. Independent compliance is a core service and does not require us to execute the advertising.

Can you see every version of a dynamic ad?

Not always. We describe what the available evidence establishes and identify variants or placements it does not cover.

Does good performance mean a campaign complied?

No. Performance and compliance are separate questions, and we report them separately.

Book a consultation

Let’s look at your program together.

Tell us where your program stands today. We’ll follow up to schedule a conversation about program design, dealer participation, compliance or claims support.