Co-op advertising programs for manufacturers and their dealer networks · United States and Canada Dealer support (877) 936-COOP

Industry · Pool equipment, water care and heating

Co-op marketing support for pool equipment manufacturers

Help equipment dealers and service partners promote your products with clear program rules, coordinated campaigns and documented execution.

Book a consultation For dealers
Built for
Pool equipment, water care and heating manufacturers and distributors
Local partners
Pool retailers, equipment dealers, installers and service partners
Markets
United States and Canada, evaluated program by program

For manufacturers

What makes this network’s program work.

Pool equipment moves through retailers and service partners who sell maintenance alongside product. The season dictates timing, and attribution decides what a program can support.

01

Activate seasonal product programs

Coordinate outreach and campaigns for opening season, heating, upgrades or water care against the actual program calendar.

02

Separate brand-attributable advertising

Evaluate campaigns that include several brands or dealer services against allocation requirements.

03

Collect evidence during the campaign

Connect current product images, creative versions, geography, reports and invoices, and keep results separate from compliance findings.

Ways to engage

Choose the support you need.

Pool equipment engagements typically align with the opening-season calendar, with service-partner onboarding and attribution rules settled before spring campaigns run.

01

Program development

Rules, eligibility, approvals and evidence.

02

Dealer outreach

Education, onboarding and activation.

03

Digital execution

Campaigns built to each program.

04

Compliance and reporting

Evidence review and exceptions.

Compliance review is available even when another agency executes the advertising. Want an approved agency under your own brand? White-label option

Illustrative example

A heater promotion with a maintenance package

A retailer advertises a manufacturer’s pool heater alongside its own maintenance package.

This scenario is illustrative. It uses generic roles and records, not a client outcome or a statement of any program’s rules.

Evidence review · A heater promotion with a maintenance packageIllustrative example
ChannelPaid social and search
PartnerPool retailer
StageAttribution review
Checks
RequirementProduct content for the program brand
Supporting recordCreative and delivery report
Matches
RequirementMaintenance package content
Supporting recordSame campaign creative
Separate service
RequirementCampaign invoice
Supporting recordSingle invoice for both
Not automatically attributable
Next actionShow the product and service content separately and connect each to delivery evidence. The whole invoice is not automatically attributable to one manufacturer.

For dealers

Using your existing co-op funds

Pool retailers and service partners can use equipment manufacturers’ funds for suitable product advertising. We help plan campaigns that keep product and service content clear, collect evidence during the season and prepare the submission.

BoundaryAssistance ends at submission to the correct program recipient. Approval and payment remain with the program owner.

Request dealer support

01Confirm current program requirementsIncluded
02Plan suitable campaignsIncluded
03Prepare approval, delivery and cost evidenceIncluded
04Submit to the correct recipientIncluded
05Program review and paymentProgram owner

Case study

Case study · Pool equipment, water care and heating

Attribution rules before opening season

A pool equipment manufacturer received campaign invoices mixing product and service. A one-page attribution guide, issued before spring, made claims consistent.

attribution guide
1 page
complete first submissions
+29 pts
partners reached
310

FAQ

Questions about pool equipment, water care and heating programs

Can a campaign feature several equipment brands?

Only as the relevant policies permit, with attribution the evidence supports.

Can service partners participate?

The manufacturer or distributor program defines eligible partners and activities.

Can you review campaigns another agency runs?

Yes. Independent compliance review and reporting are available.

Published program examples

For reference

Examples of published programs, reviewed October 2026. These establish programs, not identical Canadian eligibility or a universal reimbursement rate.

Team Horner co-op balance requestPublished dealer co-op toolAquatherm dealer opportunitiesPublished dealer program

Related

Services

Co-op program developmentCompliance verification and reportingDigital marketing executionFor manufacturersFor dealers

Related industries

Hot tubs and spasWater treatment and filtration

Consultation request

Talk with us about your program

Program design, dealer participation or claim assistance for pool equipment, water care and heating. We’ll follow up to schedule.

01

You send a short requestFive required fields. No account access, claim documents or credentials needed.

02

We reply to scheduleScheduling is handled personally, usually within one business day.

03

We talk through your programA focused conversation about where your program stands and what would help.

Or call (877) 936-COOP

Industry Pool equipment, water care and heating
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