Co-op advertising programs for manufacturers and their dealer networks · United States and Canada Dealer support (877) 936-COOP

For manufacturers · additional option

An approved digital agency for your dealers, under your brand.

We can deliver digital marketing to your dealer network under your brand or a separately branded agency name, aligned to your co-op program from the first campaign.

Branding
Your brand, or a distinct agency brand
Aligned to
Your program’s rules and approvals
Delivery
Campaign execution, dealer service and reporting

How it works

Your dealers get one approved partner. You keep the brand relationship.

01

Delivery support

Campaign planning, creative, execution and evidence capture for participating dealers, built to your program’s rules.

02

Dealer service

A responsive team dealers can reach for campaigns, questions and submission preparation.

03

Brand alignment

Every campaign uses current assets and approved messaging, with your brand standards applied consistently.

04

Reporting to you

Visibility into participation, execution and exceptions across the dealers using the service.

The business model

A possible offset, not a promise.

Some manufacturers explore whether a branded agency service can offset part of their program’s cost. Whether it does depends on pricing, dealer participation and delivery costs. We’ll model it with you honestly; we don’t claim a program pays for itself.

PriorityProgram effectiveness and dealer execution come first. The agency model supports them; it doesn’t replace a well-designed program.

Start with program development

Delivery partner

Powered by thatcompany.com

Digital marketing delivery for the white-label model is provided with the support of thatcompany.com.

FAQ

Questions we hear

Can the service carry our brand name?

Yes. It can operate under your brand or a separately branded agency name, depending on how you want dealers to see it.

Is participation mandatory for our dealers?

That is your decision. Many manufacturers offer it as an approved option alongside dealers’ own agencies.

Does this replace compliance review?

No. Compliance review remains available, and we can report on all dealer advertising, not only campaigns we run.

Book a consultation

Let’s look at your program together.

Tell us where your program stands today. We’ll follow up to schedule a conversation about program design, dealer participation, compliance or claims support.