For manufacturers
Co-op programs your dealers use, and you can verify.
From a first digital co-op program to a mature network, we help design the rules, bring dealers in, run or review the advertising and report what happened.
- Who we work with
- Manufacturers and distributors with dealer, retailer, contractor or installer networks
- Program stage
- First program, digital expansion or improvement
- Markets
- United States and Canada
Where you are today
Start from your program’s actual stage.
No digital co-op yet
You support dealers with print, signage or nothing formal, and want a program built for how they advertise now.
- Program rules and eligibility
- Dealer guide and evidence checklist
- Launch and onboarding plan
A program dealers underuse
The allowance exists, but participation is low, rules are unclear or submissions arrive incomplete.
- Rules rewritten for digital
- Outreach and activation
- Campaign help for priority dealers
A program you can’t see into
Dealers participate, but you lack a consistent view of what ran and whether it met your requirements.
- Independent compliance review
- Exception reporting
- Network-level execution reporting
Manufacturer services
Everything a program needs, purchased the way you need it.
Combine services into a managed program, or use one alongside your existing team and agencies.
Program creation and expansion
Define digital eligibility, creative requirements, approvals and evidence. Program development
Dealer participation
Outreach, education and onboarding that turns available funds into local campaigns. Dealer participation
Independent verification
Review of dealer advertising evidence against your rules, whoever runs the campaigns. Compliance and reporting
Network reporting
A consistent view of participation, execution and exceptions, reported separately from marketing performance. Reporting
Digital eligibility
Decide what digital activity your program supports, on purpose.
Search, social, display, email, listings, website work and agency fees are separate eligibility decisions. We help you make each one and define the evidence it requires.
- Eligible channels and placements
- Treatment of media spend, production and service fees
- Creative, brand and destination requirements
- Approval steps and turnaround expectations
- Evidence required per activity
- Country and partner-tier differences
An additional option
Offer digital marketing to your dealers under your own brand.
Some manufacturers want an approved agency their dealers can use. We can deliver that service under your brand or a separately branded agency name, aligned to your program.
Our dealers finally have one clear set of rules and someone to call. Participation is up, and the claims we receive are complete.
FAQ
Questions we hear
Can you help us create our first digital co-op program?
Yes. We help define eligible activities, creative and brand requirements, approvals, evidence and the dealer-facing guide, then plan the launch.
Do we have to use you for campaign execution?
No. Each service can be purchased separately. Many manufacturers use our compliance review and reporting while dealers or other agencies execute.
Do you use technology to review advertising?
We may use AI-assisted text and image evaluation as part of review. Findings are based on the evidence available, and we identify anything that evidence does not establish.
Do you guarantee dealer claims will be approved?
No. Approval and payment remain with the program owner. We help dealers prepare and submit complete claims.
Book a consultation
Let’s look at your program together.
Tell us where your program stands today. We’ll follow up to schedule a conversation about program design, dealer participation, compliance or claims support.