Co-op advertising programs for manufacturers and their dealer networks · United States and Canada Dealer support (877) 936-COOP

Industry · Windows and exterior doors

Co-op advertising support for window and door manufacturers

Help your dealers and installation partners promote your products locally, document their advertising and prepare co-op submissions.

Book a consultation For dealers
Built for
Window and door manufacturers and regional brands
Local partners
Dealers, distributors, replacement contractors and authorized installers
Markets
United States and Canada, evaluated program by program

For manufacturers

What makes this network’s program work.

Window and door partners sell your products and their own installation services in the same ad. Programs work when those are separated cleanly and print-era rules are updated deliberately.

01

Build a usable dealer program

Explain eligible activity, assets, approval steps and evidence, separating current coverage from activities you want to add.

02

Connect products with local execution

Address showroom promotions, installation territory and dealer destinations, distinguishing your products from general contractor services.

03

Organize the advertising record

Connect the approved version, delivery evidence, dates and invoice, including independent review when an existing agency runs the work.

Ways to engage

Choose the support you need.

Window and door engagements frequently start with independent review of contractor advertising, then expand into program design as digital rules are formalized.

01

Program development

Rules, eligibility, approvals and evidence.

02

Dealer outreach

Education, onboarding and activation.

03

Digital execution

Campaigns built to each program.

04

Compliance and reporting

Evidence review and exceptions.

Compliance review is available even when another agency executes the advertising. Want an approved agency under your own brand? White-label option

Illustrative example

A replacement promotion with installation services

A dealer runs a window replacement promotion that also advertises installation.

This scenario is illustrative. It uses generic roles and records, not a client outcome or a statement of any program’s rules.

Evidence review · A replacement promotion with installation servicesIllustrative example
ChannelSearch and display
PartnerReplacement contractor
StagePre-submission check
Checks
RequirementApproved creative
Supporting recordApproved version on file
Verified
RequirementMatching delivery report
Supporting recordPlatform delivery report
Matches
RequirementContractor service costs
Supporting recordInvoice line items
Evaluate separately
Next actionConnect each record to the requirement it supports, and evaluate the installation-service costs separately from product advertising.

For dealers

Using your existing co-op funds

Window and door dealers and installers can use manufacturer funds to promote the products they sell. We help separate product advertising from service promotion, keep the records each program requires and prepare the submission.

BoundaryAssistance ends at submission to the correct program recipient. Approval and payment remain with the program owner.

Request dealer support

01Confirm current program requirementsIncluded
02Plan suitable campaignsIncluded
03Prepare approval, delivery and cost evidenceIncluded
04Submit to the correct recipientIncluded
05Program review and paymentProgram owner

Case study

Case study · Windows and exterior doors

Separating product and service advertising

A window manufacturer’s contractors mixed installation offers into every co-op ad. A clear separation rule and review step made claims easier to evaluate.

partial-claim adjustments
−46%
contractors briefed
120
countries documented
2

FAQ

Questions about windows and exterior doors programs

Can a manufacturer expand a print-focused program into digital?

Yes. We help develop the rules and approval process rather than assuming print eligibility carries over.

Can dealers retain their current agency?

Yes. Coop Claim can provide independent compliance review and reporting alongside any agency.

Do US and Canadian requirements differ?

They may. Confirm the specific country, program and partner tier.

Published program examples

For reference

Examples of published programs, reviewed October 2026. The Gentek program establishes Canadian co-op support; the Vector policy is print-specific and does not establish digital eligibility.

Gentek Canada Premium Renovator programCanadian co-op supportVector hanger and yard sign co-op programPrint-specific policy (PDF)

Related

Services

Co-op program developmentCompliance verification and reportingClaim submission assistanceFor manufacturersFor dealers

Related industries

CabinetryCommercial roofing systems

Consultation request

Talk with us about your program

Program design, dealer participation or claim assistance for windows and exterior doors. We’ll follow up to schedule.

01

You send a short requestFive required fields. No account access, claim documents or credentials needed.

02

We reply to scheduleScheduling is handled personally, usually within one business day.

03

We talk through your programA focused conversation about where your program stands and what would help.

Or call (877) 936-COOP

Industry Windows and exterior doors
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