Co-op advertising programs for manufacturers and their dealer networks · United States and Canada Dealer support (877) 936-COOP

Industry · Fireplaces, stoves and hearth

Make hearth co-op advertising easier to execute and verify

Help fireplace and stove dealers use your program with suitable campaigns, current brand assets and organized advertising evidence.

Book a consultation For dealers
Built for
Fireplace, stove and hearth manufacturers and distributors
Local partners
Authorized hearth retailers and installer-dealers
Markets
United States and Canada, evaluated program by program

For manufacturers

What makes this network’s program work.

Hearth is visual and seasonal. Dealers need current product imagery before the heating season, and manufacturers need to know the advertising that ran matched what was approved.

01

Turn product campaigns into dealer activity

Coordinate national assets, local dealer information and seasonal participation so dealers launch on time with the current lineup.

02

Review visual and product requirements

Check current logos, product imagery, required wording and the actual creative consumers see, not only the file that was approved.

03

Connect approval to delivery

Keep the approved version, channel records, campaign dates and costs together for reporting and submission support.

Ways to engage

Choose the support you need.

Hearth engagements usually start before the heating season with asset readiness and dealer outreach, then shift to review and submission support as campaigns run.

01

Program development

Rules, eligibility, approvals and evidence.

02

Dealer outreach

Education, onboarding and activation.

03

Digital execution

Campaigns built to each program.

04

Compliance and reporting

Evidence review and exceptions.

Compliance review is available even when another agency executes the advertising. Want an approved agency under your own brand? White-label option

Illustrative example

A logo that may not survive the crop

A paid social ad preview shows the manufacturer’s logo, but one placement crops the image and may omit it.

This scenario is illustrative. It uses generic roles and records, not a client outcome or a statement of any program’s rules.

Evidence review · A logo that may not survive the cropIllustrative example
ChannelPaid social
PartnerHearth retailer
StageIn-flight review
Checks
RequirementCurrent logo present in creative
Supporting recordOriginal approved creative file
Verified
RequirementLogo visible in every delivered placement
Supporting recordFeed placement preview; story placement not captured
Partially verified
RequirementRun dates within program window
Supporting recordPlatform delivery report
Matches
Next actionCapture the remaining placement or adjust the crop safe area. The finding states what is verified and what still needs checking; a preview alone does not prove every delivered version.

For dealers

Using your existing co-op funds

Hearth retailers often have the strongest local demand of the year in a short window. We help plan suitable campaigns with current assets, keep approvals and delivery records together, and prepare a submission that matches the program’s requirements.

BoundaryAssistance ends at submission to the correct program recipient. Approval and payment remain with the program owner.

Request dealer support

01Confirm current program requirementsIncluded
02Plan suitable campaignsIncluded
03Prepare approval, delivery and cost evidenceIncluded
04Submit to the correct recipientIncluded
05Program review and paymentProgram owner

Case study

Case study · Fireplaces, stoves and hearth

Getting hearth dealers live before the season

A hearth manufacturer’s dealers routinely launched late with outdated imagery. A pre-season asset kit, a two-week onboarding sprint and placement-level review changed the timeline.

of top dealers live by October 1
84%
outdated-logo exceptions in season
0
digital share of co-op activity
2.4×

FAQ

Questions about fireplaces, stoves and hearth programs

Can you check image ads as well as text?

Yes. We evaluate text and imagery using the evidence available, such as creative files, placement captures and platform reports, and we identify any placements the evidence does not cover.

Does approved artwork prove the campaign complied?

No. Approval shows a version was accepted. Delivery evidence shows what ran. Many programs require both, and we treat them as separate records.

Can an independent hearth retailer get submission help?

Yes. Assistance follows the current program’s requirements and ends when the claim is submitted to the correct recipient.

Published program examples

For reference

Examples of published programs, reviewed October 2026. Confirm the current country-specific policy before relying on any rate or channel eligibility.

Enviro co-op guidelinesPublished co-op guidelines (PDF)HHT marketing supportPublished dealer marketing support

Related

Services

Dealer participationCompliance verification and reportingDigital marketing executionFor manufacturersFor dealers

Related industries

Windows and exterior doorsCabinetry

Consultation request

Talk with us about your program

Program design, dealer participation or claim assistance for fireplaces, stoves and hearth. We’ll follow up to schedule.

01

You send a short requestFive required fields. No account access, claim documents or credentials needed.

02

We reply to scheduleScheduling is handled personally, usually within one business day.

03

We talk through your programA focused conversation about where your program stands and what would help.

Or call (877) 936-COOP

Industry Fireplaces, stoves and hearth
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