Co-op advertising programs for manufacturers and their dealer networks · United States and Canada Dealer support (877) 936-COOP

Industry · Commercial roofing systems

Build stronger digital co-op programs for roofing contractor networks

Support authorized commercial roofing contractors with usable advertising requirements, campaign execution and clear evidence of program activity.

Book a consultation For dealers
Built for
Commercial roofing system manufacturers and distributors
Local partners
Authorized contractors, applicators and participating installers
Markets
United States and Canada, evaluated program by program

For manufacturers

What makes this network’s program work.

Commercial roofing is a B2B sale to building owners and facility managers. Co-branded advertising has to promote the contractor and the system correctly, and leads are not the same as compliance.

01

Translate program requirements for contractors

Explain eligible activity, current brand presentation and the records contractors need to retain, in language crews and owners can follow.

02

Promote the contractor and the system appropriately

Align co-branded creative, landing destinations and your requirements so the system is represented accurately.

03

Report activity across the network

Connect participation, campaign delivery and exceptions to the program, keeping lead performance separate from compliance findings.

Ways to engage

Choose the support you need.

Roofing engagements frequently start with independent review alongside an existing contractor-marketing agency, then expand into program design for digital activity.

01

Program development

Rules, eligibility, approvals and evidence.

02

Dealer outreach

Education, onboarding and activation.

03

Digital execution

Campaigns built to each program.

04

Compliance and reporting

Evidence review and exceptions.

Compliance review is available even when another agency executes the advertising. Want an approved agency under your own brand? White-label option

Illustrative example

A co-branded display campaign

An authorized applicator runs a co-branded display campaign promoting a roofing system.

This scenario is illustrative. It uses generic roles and records, not a client outcome or a statement of any program’s rules.

Evidence review · A co-branded display campaignIllustrative example
ChannelProgrammatic display
PartnerAuthorized applicator
StagePre-submission check
Checks
RequirementLogo usage per brand standards
Supporting recordApproved creative set
Verified
RequirementDestination presents the system accurately
Supporting recordLanding page capture
Matches
RequirementSubmission deadline and allowance
Supporting recordProgram policy (example field)
Pending current rules
Next actionMatch dates, delivery report and invoice to the program’s actual policy. Deadline and allowance fields are examples until the current program rules are supplied.

For dealers

Using your existing co-op funds

Authorized contractors can use manufacturer funds to promote both their firm and the system they install. We help plan suitable campaigns, keep the records the program requires and prepare the submission. Approval remains with the program owner.

BoundaryAssistance ends at submission to the correct program recipient. Approval and payment remain with the program owner.

Request dealer support

01Confirm current program requirementsIncluded
02Plan suitable campaignsIncluded
03Prepare approval, delivery and cost evidenceIncluded
04Submit to the correct recipientIncluded
05Program review and paymentProgram owner

Case study

Case study · Commercial roofing systems

Network reporting for an applicator program

A roofing manufacturer had no consolidated view of contractor advertising. Quarterly network reporting separated participation, delivery and exceptions from lead results.

contractors in the report
210
for channel leadership
1 view
late submissions
−41%

FAQ

Questions about commercial roofing systems programs

Can you help expand a commercial roofing program into digital?

Yes. We scope eligibility design, contractor instructions and evidence requirements for the digital activities you want to support.

Must we replace our current contractor marketing agency?

No. Standalone compliance review and reporting can work alongside your existing execution partner.

Does preparing a claim guarantee approval?

No. Approval remains with the program owner. Coop Claim assists with preparation and submission and does not track payment afterward.

Published program examples

For reference

Example of a published program, reviewed October 2026. Its reimbursement terms, deadlines and Canadian applicability are program-specific and are not generalized here.

Elevate co-op advertising guidelines2026 US program example (PDF)

Related

Services

Compliance verification and reportingCo-op program developmentClaim submission assistanceFor manufacturersFor dealers

Related industries

Windows and exterior doors

Consultation request

Talk with us about your program

Program design, dealer participation or claim assistance for commercial roofing systems. We’ll follow up to schedule.

01

You send a short requestFive required fields. No account access, claim documents or credentials needed.

02

We reply to scheduleScheduling is handled personally, usually within one business day.

03

We talk through your programA focused conversation about where your program stands and what would help.

Or call (877) 936-COOP

Industry Commercial roofing systems
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